Struth vs ServiceM8
ServiceM8 is a solid, feature-rich platform. Struth matches the core features tradies actually use, adds AI and voice, and has simpler per-user pricing with a genuine free tier.
ServiceM8 has no AI. Struth has an AI office manager that drafts emails, chases invoices, and transcribes phone calls. Plus hands-free voice mode — manage jobs without touching your phone.
ServiceM8 has 4 tiers with different feature sets ($0–$379/mo). Struth has one plan: $39/user/month, every feature included. No guessing which tier you need.
ServiceM8's free tier caps you at limited jobs and features. Struth's free tier gives you every feature — just limited to 1 user and 5 active jobs. No feature gating, no surprise paywalls.
An honest look at what each platform offers.
AI office manager
Hands-free voice mode
AI email drafting
Auto invoice chasing
Phone call transcription
Job management & tracking
Quoting with templates
Digital invoicing
Time & materials tracking
Job scheduling & calendar
Recurring jobs
Online inquiry form
Online payments (Apple Pay, Google Pay)
Deposit support
Partial payments
Cash job tracking
Debtor management (30/60/90 days)
Built-in email management
SMS messaging
Customer signature capture
Xero integration
QuickBooks integration
Map view for jobs
Industry certification logos
Subcontractor scheduling
Mobile app (iOS)
Custom forms & checklists
Built-in website builder
Free tier (every feature)
Simple per-user pricing
Being honest: ServiceM8 has custom forms, checklists, and a built-in website builder that Struth doesn't have yet. Where Struth leads is AI — voice mode, smart email drafting, auto invoice chasing, and phone transcription. If you need custom digital forms today, ServiceM8 might be the better fit. If you want AI that actually does the admin work for you, that's Struth.
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